Editorial Standards and Brand Safety

Every article names the people responsible for it: the writer, the editor who approved it and, where relevant, the specialist who verified market-specific facts. Authors are real people with relevant experience; we do not publish under invented names or attribute work to people who did not do it.

Within a publisher partnership, the section states that it is operated by Tallwood Media in partnership with the publisher, so readers know who is accountable for the content.

Each review type has a written methodology: the criteria, how they are weighted, what evidence is required and how the verdict is reached. The methodology is published in summary on the section and applied consistently across reviews of the same type.

We state how an assessment was done. If a review is desk-based, it says so. We do not claim hands-on testing, registration or purchase unless that test took place and is recorded.

Factual claims are checked against primary sources: regulators' registers, the provider's own published terms, official documentation and our own recorded tests. Secondary sources are used for context and are cited. Where a claim cannot be verified, it is removed or clearly qualified.

Every article shows when it was published and when it was last reviewed. Reviews are re-verified on a schedule agreed for the section and whenever a material change is reported, such as a change of licence, terms or availability. Material updates are recorded in a change log.

Nothing is published without an editor's approval. In publisher partnerships, the approval workflow is agreed in writing before launch and specifies who reviews, approves and updates each type of content. The publisher retains the approval rights set out in the agreement, including the right to reject a piece or require changes.

Readers are told, in plain language and in a consistent position on the page, when content includes commercial placements or affiliate relationships and how the section is funded. Disclosure wording is agreed with the publisher. Commercial relationships never determine a verdict, and the methodology applies equally to partners and non-partners.

Paid or sponsored links carry rel="sponsored" (or rel="nofollow" where required). Sponsored content is labelled as such.

Anyone can report an error to [email protected]. We acknowledge reports within two working days, investigate against the sources and correct confirmed errors promptly. Material corrections are noted on the page; minor typographical fixes are not. Within partnerships, corrections follow the procedure and timelines set out in the agreement, and the publisher is informed of material corrections.

Complaints about accuracy, fairness, disclosure or the suitability of content are handled by a named editor who was not involved in producing the piece. Complainants receive a written response. Where a complaint is upheld, the content is corrected, amended or removed, and the outcome is recorded.

Access to a publisher's systems is limited to named accounts with the minimum permissions needed for the agreed scope, reviewed regularly and removed when roles change or a partnership ends. Either party can pause a piece under dispute while it is resolved. We do not describe any of this as “100% safe” or as approved by a search engine; brand safety means documented controls, applied consistently and open to audit.